Scale Your Traffic: eCommerce SEO Checklist

Scale Your Traffic: eCommerce SEO Checklist October 14, 2017Leave a comment

Quick & Easy Ways to Improve Search Ranking

START HERE

In order to grow your business, you first need to understand your current traffic. Using Google Analytics will help you make marketing decisions based upon data.

GOOGLE ANALYTICS

This free tool tracks and reports website traffic.
Sign up or log in at https://google.com/analytics

There are 3 steps to start analyzing your site’s traffic:

1. Sign up for Google Analytics Account
2. Add tracking to your website
3. Learn about your audience

Google Analytics

For detail instructions on setting up analytics, visit https://support.google.com/analytics/#topic=3544906

Use Enhanced eCommerce Tracking

Provides you with insight into shopping activity. You can track product page views, adding or removing products from shopping cart, abandoned carts, eCommerce conversion rate, average order value, and more.

Build Goals & Funnels

Setting up goals and funnels allows you to track the customer actions from the store page, to product page, to shopping cart, and then started checkout and finished sale. Once these are set-up you’ll be able to see where you are losing people. You can then decide which pages need to be optimized so that you don’t lose people along the various steps of the eCommerce process.

Track Website Search

This feature will show you what people are searching for and what the most valuable search terms are. You should optimize your search terms by creating content for those search terms, creating new products to meet customer demand and much more!

Use Google UTM Builder

This feature helps you append UTM to your links. For example when you send people to your site from Facebook, blog, email, etc you can add a UTM code to your link to let Google know where those people came from and how well they convert.

IMPROVE YOUR SEARCH LISTING

Webmaster Tools

Webmaster Tools allow you to track and improve your site’s performance in search. We highly recommend that you set-up accounts for Google and Bing.

Google Webmaster Tools
https://www.google.com/webmasters

Bing Webmaster Tools
http://www.bing.com/toolbox/webmaster

Create XML Sitemap

A XML sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. We recommend you submit your sitemap to Google and Bing.

Check for Errors

Using Webmaster tools check for 404/500 errors, duplicate content or any other search engine crawling error. The reported errors will impact your search engine ranking. If you find an error, we recommend that you work hard to fix it as soon as possible.

Keyword Research

Use Google AdWord Keyword Planner to help build out campaigns and content. Get keyword ideas that will help you reach the right customer with the right keywords.

So what is a keyword?  A word or phrase that describes the content of a webpage. Keywords can be found in metadata,

Finding the right balance of keywords to attract prospective buyers is can be tricky.

Start by writing down a list of words or phrases you think a potential customer will type into search to find your brand, products or services.

Pay attention to Ad group ideas (suggested keywords are categorized into potential ad groups) and keyword ideas (a list of keywords that are closely related to your main keyword).

Optimize Your Pages

Title Tags

Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing. The title element of a web page is meant to be an accurate and concise description of a page’s content.

Title Tag

Meta Description

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

Page Header

It’s extremely important to include your main keywords in the names of your store’s products, collections, pages or blog posts.

Tip: Only use one <h1> header per page. Remember that this is the most important header on the page so you don’t want to confuse the search engines by having more than one.

Page Body Content

The more content your store has the better chance a search engine will find and index your page(s).

When writing your product descriptions or blog posts try to include your main keywords. Be sure that the keywords fit into the content so that it’s easily readable by a human.

Tip: Do not copy and paste the text provided to you by a manufacturer. Those descriptions are probably already on several sites. Help your site stand out and be unique. Write your own descriptions and blog posts.

Backlinks

Link building is the process of getting other websites to place a link back to your store. These links help build authority with search engines. The more websites that link to your online store or specific pages will generally rank higher in Search results for their specific keywords.

Learn more about link building
https://moz.com/blog/category/link-building

Create Content

One of the best ways to get in front of prospective customers is to create high-quality content on a regular basis around the keywords and phrases your customers are searching just before they consider buying your product.

Content can be in the form on text, videos, and imagery. Start by guiding your store visitors through the sales funnel by focusing on their intent. Second, provide valuable information to move your visitors to make a purchase. And finally, build a relationship and create an experience by allowing shoppers to easily ask questions, comment, review products and share with their friends and family.

TIP: Every page on your eCommerce store should contain a minimum of 250 words. Informational content pages should contain 500 words or more.

Brand Awareness

Set-up your business on various platforms like Facebook, Twitter, Instagram, LinkedIn and Google+.

Create business profiles on review sites and sites that will help you manage your reputation. For example, Amazon, Google My Business, Yelp, etc. Setting up your profile on these platforms, creates a backlink to your website and ranking for searches such as “Business Name” Review.

Mobile-Friendly

Ensure that your site is performing well on mobile devices by running a test of your site using Google’s free Mobile-Friendly Tool
https://search.google.com/search-console/mobile-friendly