That's a question we are asked quite frequently. And to be honest, it takes time and energy. You need to actively send people to your website, thus creating more traffic, more leads and more sales.
We've compiled a list of our top 5 ways you can begin to drive traffic to your online store.
We want you to think of content marketing as a way to create interesting, informative and engaging content that will attract potential customers to your online store. Original content helps position your brand as a thought leader and helps you build a lifestyle around your brand by capturing new audiences.
What do your customers find relevant? interesting? Don't limit yourself to just blog posts. Create a mixture of videos (live or recorded), podcasts, guides and eBooks.
With 150 million users, Instagram is a place that you should not ignore. A study by L2 Think Tank found that "Instagram gives brands 25 percent more engagement than any other social platform out there, including Facebook, Twitter, and Pinterest."
What is Instagram? It's a photo sharing app that is almost entirely visual. Users share photos and videos from their smartphones.
How can you find Instagram Influencers? Start by using WEBSTA, a site that catalogs popular hashtags and users.
By typing "lymphedema" in the search bar, you will see both the users who have "lymphedema" in their username or bios and the most popular hashtags related to lymphedema.
Review the user accounts. Could you see this user featuring your products in exchange for a free sample. Typically, if a popular account has contact information (email address) in their bio, they are usually open to product promotion, partnership or advertising opportunities.
Do you need a boost in traffic? One of the quickest ways to increase traffic is to offer a prize in exchange for participation. The goal is to get the participant to take action and visit your website so that you can re-market to them.
On URL of the contest page, install the Facebook Pixel tracking code. This will allow you to track page visitors and retarget those visitors with specific product ads.
To learn more about Facebook Pixel, visit the Facebook Help Center.
If you're not hanging out on Reddit, you should! The whole internet seems to be there.
What is Reddit?
According to Wikipedia, Reddit is a social news aggregation, web content rating, and discussion website. Reddit's registered community members can submit content, such as text posts or direct links.
See the example below. One of our clients posted a question on Reddit "What type of lymphedema do you have?" Reddit users can comment, "upvote", "downvote" or click the link to visit a webpage about the types of lymphedema.
Paid ads allow you to get your business in front of your ideal customer using highly targeted campaigns. On platforms like Facebook, you can serve ads to visitors who have previously visited your website, but did not purchase.
Facebook Dynamic Product Ads are a way to display either single or multi-product Facebook ads to visitors that have already visited your website, featuring the products that Facebook already knows your customers are interested in based on their behavior.