ABOUT 

Rebecca Wardlow is excited to announce the launch of Highlands Marketing located in Delavan, Wisconsin. Highlands Marketing offers social commerce services and online digital marketing training courses for fellow marketers, entrepreneurs and business owners.

What is Social Commerce?

Social Commerce is the process of getting people talking, sharing and buying your products online. It’s the marriage of e-commerce and social media, where people have the ability to share, like, tweet, comment, review and buy products from your online store or directly on a social platform (Facebook, Twitter, Pinterest, Instagram, etc.).

What Drives Social Commerce?

Simple! Create funnels focused on your store architecture, driving traffic to your store, and finally a return path. Let us take your customers on a journey by helping you build funnels that takes your prospects from not knowing who you are, to being aware of how you can help them, to trusting you, to buying from you, an finally clients!


TELL US ABOUT YOUR PROJECT

Use the form below to give us some information about your upcoming project. We will be in touch within 12-24 hours.

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OUR EXPERTISE & CERTIFICATIONS

Rebecca Wardlow is a Certified Digital Marketing Professional with over 18 years of experience in the field. In 2012, Rebecca walked away from her full-time job to start her own consulting business and has never looked back. She has since turned her business into a 6-figure consulting company, designing eCommerce website and transforming small businesses into thriving online companies. 

Certified Digital Marketing Professional (CDMP)

Highlands Marketing is uniquely qualified to help brands and businesses develop and execute a sustainable and comprehensive digital marketing program.

To earn this designation Rebecca Wardlow complete eight advanced online courses (totaling 43 modules with 419 video lessons) and pass 34 quizzes, 8 exams and a specialized comprehensive final exam and final project that tests on the full spectrum of full-funnel marketing methods.

eCommerce Marketing Specialist

Highlands Marketing is uniquely qualified to help businesses optimize any e-commerce store, in any industry, to generate more sales and profit. From e-commerce store design and architecture to email marketing and traffic generation, this masterclass contains everything needed to compete in today’s e-commerce landscape.

Customer Value Optimization Specialist

Highlands Marketing is uniquely qualified to help businesses architect a “conversion funnel” that reduces initial customer acquisition costs, while simultaneously increasing both immediate and lifetime customer values. In short, while most businesses have some sort of “funnel” for on-boarding leads and converting those leads into customers, Customer Value Optimization Specialists are able to plug the “leaks” and deliver a truly OPTIMIZED conversion.

CONTENT MARKETING SPECIALIST

Highlands Marketing is uniquely qualified to build your brand’s authority and nurture prospect/customer relationships the right way, you must deliver “value in advance.” And content (i.e. information/entertainment) is how you do just that. We craft and execute a content strategy that spreads a brand’s message to new audiences and existing prospects, alike, by providing genuine value in advance.

SOCIAL & COMMUNITY MANAGER

Highlands Marketing is uniquely qualified to help brands and businesses leverage social media channels such as Facebook, Twitter, Pinterest, LinkedIn and YouTube.  In short, a certified Social & Community Manager is capable of leveraging all four stages of social media success: Social Listening, Social Influencing, Social Networking and Social Selling.

CUSTOMER ACQUISITION SPECIALIST

Highlands Marketing is uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook and other demand-gen platforms to grow their customer base without breaking the bank. In short, Customer Acquisition Specialists are able to not only deliver fresh leads and customers…they are able to deliver those leads and customers at a PROFIT.

OPTIMIZATION & TESTING SPECIALIST

Highlands Marketing is uniquely qualified to help brands and businesses develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. In short, Optimization & Testing Specialists are able to diagnose site problems and test new solutions that increase PROFITS for traffic you ALREADY HAVE.

EMAIL MARKETING SPECIALIST

Highlands Marketing is  uniquely qualified to help brands and businesses leverage email marketing and followup to indoctrinate, create relationships with and convert prospects and existing customers.  In short, Email Marketing Specialists are able to not only effectively follow up with fresh leads and customers…they know how to craft email campaigns that get delivered, get opened, and most importantly...get clicked.

CERTIFIED SEARCH MARKETING SPECIALIST

Highlands Marketing is  uniquely qualified to help brands and businesses develop and execute a sustainable search marketing program. They are trained to identify and capitalize on search demand from platforms like Google, Amazon, YouTube and iTunes. The methods they have been taught are within the terms of service of these platforms.

CERTIFIED ANALYTICS & DATA SPECIALIST

Highlands Marketing has the necessary skills to track and analyze the metrics that matter to businesses at all stages, from content marketing and paid traffic strategies to website and funnel performance. We focus on analytical skills necessary to turn data into action, helping businesses get more leads and sales. In short, Analytics & Data specialists are able to make marketing decisions based on meaningful data, not hopeful hunches.